Founded in 1934, IHFRA was the result of a group of aggressive sales representatives who recognized the value of having a venue for representatives from across the country to join together and benefit from each other’s immense knowledge and experience. IHFRA’s purpose is to promote the professionalism, productivity and prestige of home furnishings representatives; to promote the furniture industry, and to protect and promote the representatives’ position within the industry. Originally located in Chicago and known as the National Wholesale Representatives Association, it later evolved into the International Home Furnishings Representatives Association (IHFRA) headquartered in High Point NC. IHFRA is the central hub of communications and programs for home furnishings representatives. Programs range from the industry’s only recognized certification program, the Certified Home furnishings Representative (CHR) Program to a variety of insurance programs, free legal consultation, job postings through the Opportunity Center, discounts on travel expenses and industry publications, software programs geared specifically for home furnishings representatives and various other goods and services. Members’ voices are heard through IHFRA’s representation on the Boards of NHFA and the High Point Market Authority.
IHFRA Fact Sheet
- Established in 1934, focusing on the needs and interests of the sales reps in the furnishings industry.
- Nearly 2000 members across the US and Canada
- Dedicated to furthering the business objectives of sales representatives, providing services and savings benefits that allow their members to work smarter and more efficiently.
- Provide a link between the manufacturer and the rep for career opportunities.
- Savings benefits also are a value to retailers. Deals and offers are made available to members because of the power of our groups size.
- Industry Service Providers (logistics, promotional companies, etc) join for access to reps across the country. Allows them the opportunity to be informed of ways where their company can be more visible to reps.
- Partnerships with organizations and companies within the industry, such as Renegade, allow IHFRA to have a deeper reach and knowledge of the needs of all areas within the furnishings industry.
- IHFRA currently has ties with the Textile Association (ITA) and the Casual Market Association (ICFA) which give the organization a broader representation within the industry. Opening doors for enhanced benefits and services available to membership.
- One of IHFRA’s goals is to open the lines of communication with other industry organizations and companies to provide its members with more knowledge, education, industry insight, and business enhancement.
- As the representation for sales reps in the furnishings industry, IHFRA strives to make the reps role more visible and valuable to both retailers and manufacturers. If all 3 components in the sales process are working in harmony the industry will flourish.
IHFRA Continues to Raise the Bar!
We at IHFRA have been focused on creating a higher level of professionalism and service to our members. Everything starts with the core beliefs of our organization. Vision, leadership and initiative are all key and we are fortunate that our team, Ray Allegrezza, Executive Director and Bonnie Wallace, Operations Manager, bring those tools to the office each day. Allegrezza, the former Editor in Chief at Furniture/Today is well-versed in all aspects of this industry and even before joining IHFRA was a staunch advocate of the independent home furnishings rep. Wallace, meanwhile, spent years at FMG and her knowledge of the industry makes her an invaluable part of this high-energy team. Since Allegrezza and Wallace joined IHFRA, they have brought a host of new initiatives, including a brand new website and a host of new benefits to our growing list of members., IHFRA continuously upgrades our benefit package by adding new money-saving member benefits. Another major initiative set to roll out shortly is a long-awaited education program that will help members take themselves and their selling skills to the next level. . We want to empower the next generation of representatives to be stronger and more professional. The newly re-imagined Rep Ambassador program has been a great asset for our Association. Reps from all across the U.S. have committed to promote IHFRA to non-member reps and to educate current members on all the benefits available to them as members of IHFRA. These Ambassadors will be the cheerleaders for IHFRA in the furniture industry. IHFRA has partnered with many of the furniture industry associations/organizations in an effort to unite the industry even further. IHFRA is partnering with the North American Home Furnishings Association, High Point Market Authority, the International Casual Furniture Association, The International Textile Manufacturing Association, WithIt (Women in the Furniture Industry), the Sustainable Furniture Council, Hall of Fame, American Society of Furniture Designers, and Furniture Today. We are also working directly with High Point University toeducate students on what it means to be part of the furniture industry.
Meet the Board and Staff
IHFRA 2019 Chairmanadavid@sales.ashleyfurniture.com
Al David is a member of the IHFRA Executive Committee. Al is a member of the HFR of Michigan chapter and a sales rep for Ashley Furniture.
1st Vice President 2019
John Pinion IV studied law at the University of Texas at Austin and business at Thunderbird, School of Global Management. He has been a proud manufacturers representative in the Southwest region for the past 19 years.
2nd Vice President 2019
Marty is a member of the International Casual Furniture Association as well as long-time member and supporter of IHFRA.
Ray Allegrezza has been the Executive Director at IHFRA since June 2018. Prior to joining IHFRA, Ray Allegrezza was the longtime Editor in chief of Furniture/Today, and also served as Editorial Director of Casual Living. Prior to joining Furniture/Today more than 20 years ago, Allegrezza served as an Editor in chief with the Hearst Corporation’s business publishing division in New York, was the founding editor of Homeworld Business, a housewares magazine also based in New York and was also an editor and Bureau Chief with HFN, which was owned at the time by Fairchild Publications in New York City. With more than 35 years spent in the business publishing world, Allegrezza has been responsible for a number of startup publications and supplements at Furniture/Today. He also helped Furniture/Today’s efforts to bring industry-relevant videos to the home furnishings segment. Allegrezza, a graduate of Western Connecticut State University, has served on the board of the City of Hope, the Anti-Defamation League and Help1Up, an organization that provides furniture to children in need. You can reach Ray by calling (336) 823-3065, or email him at email@example.com.
Bonnie Wallace, a native of High Point, studied Interior Design and Business Administration at UNC-Greensboro, and graduated from High Point College with a BS in Business with a concentration in Home Furnishings Marketing. Prior to joining IHFRA in August of 2018, Bonnie worked at Wesley Memorial United Methodist Church and, most recently, was the Office Manager for Furniture Marketing Group, a post she held for six years. Many members of Bonnie’s family worked in the furniture business and when you couple that with the fact that she is married to a furniture rep, it is easy to see why IHFRA gladly welcomed Bonnie into the company. Bonnie’s ability to organize—coupled with her can-do attitude makes her a valuable asset to the IHFRA organization. Contact her at firstname.lastname@example.org or (336) 285-0193.
Director of Membership, Education, & Eventsbbaker@ihfra.org
Brandi joined the IHFRA Staff in September of 2019 as the Director of Membership, Education, & Events. She brings a wealth of knowledge, organizational skills and talents to our association having served as an educator and as a member of the Heckman/Howard Miller team. In her new role here, Brandi will help grow our membership and take our industry events such as FIAG, and our education program to the next level and beyond. Please welcome Brandi to the IHFRA team. She can be reached via email at Bbaker@IHFRA.org or by phone at (336) 285-0194.
Mission and Vision
Our Mission: To provide education, professional standards and services, legislative advocacy and communications for our membership to remain a viable, responsive and financially secure organization. Our Vision: To improve the value and contribution of the home furnishings representative to the industry, manufacturers, retailers, and our families.