IHFRA Weighs In With HNN

IHFRA Weighs In With HNN

  • Posted On: 18 Sep, 2020
  • |
  • Expire On: 

Guest blog: Reflections post Premarket

Strong demand favors strongest retail partners and other takeaways from the record event

Heraclitus, the ancient Greek philosopher, hit the nail on the head when he noted that the only constant in life is change. Nowhere was that more obvious than at this week’s Premarket.

In the not so distant past, 70-80 exhibitors would open their doors, a relatively small group of retailers would come to get first dibs on products that were scheduled to officially debut a month later at market and that was pretty much that.

Not anymore.

Thanks to the Covid-19 virus and a related concern that the virus might eliminate next month’s market, more that 320 exhibitors turned the lights on this week for Premarket with most saying they played to packed houses.

Here at the International Home Furnishings Representatives Assm. (IHFRA), we opened our doors during Premarket as well, mostly to be present in the event our members needed us while in town for what historically has been pretty much a two-day event.

We got the chance to speak with a number of reps who stopped by our office during the event to grab a mask, some hand sanitizer or a bottle of water and snacks.

Here is a brief summary of their take on Premarket, business in general as well as their predictions for the upcoming October furniture market.



  • Physical Address:

    209 S. Main Street (IHFC – M001 LL) High Point, NC 27260

    Mailing Address:

    PO Box 670 – High Point, NC 27261