With profound sadness IHFRA shares  the passing of Lawrence Pascal on Tuesday, March 9, 2021, after a very courageous 16- year battle with prostate cancer.

Lawrence was an outstanding human being and an outstanding furniture rep and was a well-known face at the AICO showroom.


Michael Amini, CEO and Founder of AICO, said, “With a painful heart, and incredible sadness I offer my sincere condolences to the Pascal family, his friends and our industry. He was one of a kind. When I think of Lawrence, I only remember his smiling face, a passionate and dedicated man to his family, his company, his customers and his freinds. He loved his job and everyone around it. The furniture industry lost one of its best people, and I lost a wonderful team member and a great friend that never gave up. In the last days of his life while he was on the hospital bed, he never missed a zoom meeting and still worried about his customers shipments. What a trooper.  My deepest sympathy from my family to his.”


Martin Ploy, President of Aico, added, “Our friend, Lawrence Pascal, will be missed by so many. He will be long remembered for his character, his love of family, his passion for sports, his commitment to his customers and his company, and his appreciation for his fellow man. Always a special friend to us all…he was willing to assist any of us in any way possible. He was never a whiner or a complainer…he recognized the importance of dealing with issues promptly and was more concerned about helping his customers grow their business than he was about a quick sale. Truly a special man who made us all a little better. I will miss him.”


Jonathan Schulman, IHFRA’s Chairman of the Board, said,  “Rarely do you find a guy like Lawrence.  Anyone who knew him in the industry will tell you that he loved his family, his customers, selling AICO, and the Montreal Canadiens.  He possessed the most well intended passion for what he did, that you couldn’t help but to just fall in love with the guy.  His success was born from caring deeply for others and I will take that lesson with me for the rest of my life.  Go Habs Go!”


Lawrence was the son of the late Hyman and Esther Pascal of Montreal, brother of the the late Sheila Glazer, he is survived by his wife Danielle Thomas, his sister Mimi Kerman, his children David, Beth (Ian), Michelle (Bob), Haley (Elliot) and Matthew and his grandchildren, Rheanne, Jaimie, Ethan, Amber, Chloe, Zachary and Alexander.  Lawrence will always be remembered for the even-tempered, kind and generous soul he was, who always put family first.  To quote a friend who wrote last week, “I don’t think there is a person in this world who knows him and doesn’t love him.”

Memorial donations may be made to Princess Margaret Hospital https://www.uhn.ca/corporate/ways-help or Kensington Hospice https://www.kensingtonhealth.org/donate


The funeral will be live streamed on Friday, March 12 at 2 p.m. at https://smclive.ca/