The Last Word – Episode 6: Lance Hannish
November 12, 2023
grace.routh0811@gmail.com
Welcome to a riveting episode of “The Last Word”! Join your host, Ray Allegrezza, as he engages in a captivating conversation with the brilliant mind behind the crystal ball of advertising, Lance Hannish. Hannish, the Co-Founding Partner at CNA | Sophis Integrated Marketing Innovations, takes us on a journey back to decades ago when he foresaw screens of every kind becoming the ultimate conduit for advertisers to connect with consumers. Tune in as Allegrezza reconnects with Hannish to gain profound insights into the ever-evolving landscape of the advertising industry. From industry trends to the art of crafting compelling messages, and the intricate world of marketing strategies, this episode is a treasure trove of wisdom for digital marketers and enthusiasts alike. Get ready to dive deep into the pulse of marketing as Hannish shares his perspectives on the past, present, and future of the dynamic advertising realm. Don’t miss out on this enlightening episode that promises to unravel the mysteries behind successful marketing campaigns and the strategic nuances that keep brands at the forefront of consumer minds. Stay tuned for an episode that goes beyond the surface, exploring the very heart of marketing innovation and creativity.
More Episodes of The Last Word Podcast
\The Last Word – Episode 14: Broad River Retail
In Episode 14 of The Last Word Podcast, Ray Allegrezza sits down with Charlie Malouf and Manny Rodrigues, the dynamic owners of Broad River Retail. Tune in to hear about their inspiring journey from joining the company to leading a successful management buyout. Discover how their people-centric approach and strong team culture have driven Broad…
The Last Word – Episode 13: Andy Counts
In this episode of The Last Word Podcast, Ray Allegrezza interviews Andy Counts, CEO of the American Home Furnishings Alliance (AHFA). Andy shares insights on the future of the home furnishings industry, discussing how low-interest rates will drive housing demand and impact the market. He also addresses key challenges and opportunities, including regulatory achievements like…
The Last Word – Episode 12: Tammy Nagem
In Episode 12 of “The Last Word” podcast, host Ray engages with Tammy Nagem, a prominent executive at High Point Market Authority, to discuss her extensive career and pivotal role in organizing one of the largest home furnishings trade shows globally. Tammy shares her journey, industry insights, and the challenges and opportunities faced by the…
The Last Word – Episode 11: Kimberly Wheat
In this episode of The Last Word podcast, host Ray Allegrezza welcomes Kimberly, the founder of Wb Media Group, a specialized marketing agency for furniture dealers. Kimberly shares her journey from journalism to establishing Wb Media Group with her husband, Greg Bunting. She emphasizes the importance of understanding customer bases and utilizing first-party data for…
The Last Word – Episode 10: Justin Robichaud
In this insightful episode, Ray sits down with Justin Robichaud, the visionary founder of Wood You Build It, explores the unique philosophy that drives his business to offer custom-built, American-made furniture. Diving deep into the appeal of handcrafted items, Justin discusses how his company caters to a growing demand for quality and sustainability, over the…
The Last Word – Episode 9: Blaine and Jeffrey Smith
In this engaging episode of The Last Word Podcast, Ray Allegrezza welcomes Blaine and Jeffrey Smith, seasoned veterans with over 40 years in the industry. Blaine, from an independent sales viewpoint, talks about building a new team and mentoring the next generation. Jeffrey shares his transition from sales rep to a leadership role, focusing on…
The Last Word – Episode 8: Amy Archer
In this episode, Ray and IHFRA delve into a captivating dialogue with Amy Archer, discussing the intersection of shared experiences, future plans, and deep insights into the design industry. Amy unveils her journey from being enchanted by home design as a child to her transformative experiences across various roles, culminating in her notable achievements, including…
The Last Word – Episode 7: John Pinion
Join us for an eye-opening episode of “The Last Word” podcast as industry veteran John Pinion discusses the evolving role of industry representatives, the Covid-19 impact, and the challenges and opportunities faced by sales reps and retailers. Pinion shares insights on the changing landscape, emphasizing the transition from face-to-face interactions to technology-driven strategies, the pandemic’s…
The Last Word – Episode 5: Lael Thompson
In this captivating episode of “The Last Word” podcast, we dive deep into the dynamic world of the furniture industry with our special guest, Lael Thompson. Join us as we explore the remarkable journey of this young retail prodigy who is reshaping the industry landscape with his innovative strategies and fresh perspective. What to Expect:…
The Last Word – Episode 4: Lori Friedlander
In this exclusive interview, we had the honor of sitting down with the accomplished industry expert, Lori Friedlander, who has an impressive track record with renowned brands like Ethan Allen, Bassett, La-Z-boy, and more. Lori shares her invaluable insights and strategies on how to thrive and succeed even in a slow economy, advise for smaller…