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The Last Word – Episode 6: Lance Hannish

November 12, 2023

Welcome to a riveting episode of “The Last Word”! Join your host, Ray Allegrezza, as he engages in a captivating conversation with the brilliant mind behind the crystal ball of advertising, Lance Hannish. Hannish, the Co-Founding Partner at CNA | Sophis Integrated Marketing Innovations, takes us on a journey back to decades ago when he foresaw screens of every kind becoming the ultimate conduit for advertisers to connect with consumers. Tune in as Allegrezza reconnects with Hannish to gain profound insights into the ever-evolving landscape of the advertising industry. From industry trends to the art of crafting compelling messages, and the intricate world of marketing strategies, this episode is a treasure trove of wisdom for digital marketers and enthusiasts alike. Get ready to dive deep into the pulse of marketing as Hannish shares his perspectives on the past, present, and future of the dynamic advertising realm. Don’t miss out on this enlightening episode that promises to unravel the mysteries behind successful marketing campaigns and the strategic nuances that keep brands at the forefront of consumer minds. Stay tuned for an episode that goes beyond the surface, exploring the very heart of marketing innovation and creativity.

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