The Last Word – Episode 11: Kimberly Wheat
In this episode of The Last Word podcast, host Ray Allegrezza welcomes Kimberly, the founder of Wb Media Group, a specialized marketing agency for furniture dealers. Kimberly shares her journey from journalism to establishing Wb Media Group with her husband, Greg Bunting. She emphasizes the importance of understanding customer bases and utilizing first-party data for targeted marketing. Kimberly also discusses the shift towards digital and social media advertising, highlighting the growing influence of millennials and Hispanic households. Additionally, she offers insights on optimizing marketing strategies with Google Analytics and proposes creating co-branded content and resources for the IHFRA community. Tune in to discover valuable marketing strategies tailored for the furniture industry.
Originally Recorded May, 2024
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